Comprehensive Marketing Services For Contemporary Businesses

Bailiwick Company

Subscribe to Bailiwick Company: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Bailiwick Company: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Declare your Independence...with TEM While most of us are celebrate the 4th of July with picnics and fireworks, there are some business performance wonks among us (you know you who are) who will spend the holiday thinking about independence as it applies to their enterprise, their finances, and their employees. They know that telecom expense management (TEM) is a powerful weapon in the war for business independence, because it frees up dollars and resources for other, more profitable activities.    How can TEM help you win the battle for business independence? Reduce telecom costs. Every dollar you keep from the carriers frees up cash you can spend or invest in other ways - or to enhance the bottom line. Improve productivity. TEM solutions that include workflow automation capabilities can help you operate more efficiently and reduce labor costs. That can free up y... (more)

Balancing Telecom Expense Reduction with Corporate Demand

Balancing Telecom Expense Reduction with Corporate Demand In today's lagging economy, telecom departments are struggling to reduce expenses while continuing to support the corporate communications network and deliver the ubiquitous 24/7 service that employees need to maximize their productivity. How can businesses balance these countervailing forces in a recession? This on-demand Webinar from Veramark Technologies explores the strategies, internal capabilities, and technologies that organizations use to successfully reduce telecom and network expenses over 20% while maintaining the level of operational functionality and collaboration that their business demands. Key Takeaways Strategies for success: • Best-in Class TEM requires company commitment and the right approach, strategy, and tools Call accounting, contract management, and strategic use of managed services ... (more)

Working with Graphic Designers

As professional marketers, we work with many different graphic designers based on their individual strengths matched to the client project. Most of our clients – as marketers themselves – are well aware of the “rules of engagement” and have learned to rein in impulses that can lead to high costs. But from time-to-time, however, we will work with a client unaccustomed to the design process and invariably inexperience leads to unnecessary cost. If you’re new to graphic design, here are some basic tips to help you get the best design value for your money. 1.          Finalize copy before handing it over to the design team. Designers charge by the hour, so once they have your material, every tweak to the copy costs money. You may need to edit copy to better suit the design layout, but if you enter into the design phase with final revisions behind you, you’ll save money... (more)

Host.net Extends Colocation Services to Atlanta with Telx

Key Highlights: Host.net expands its footprint in Telx's 56 Marietta Street facility with new services. Telx gains a new managed services provider for its Atlanta-based customers. Host.net adds colocation and cloud computing/storage offerings for greater Atlanta market. Telx, one of the largest and fastest-growing interconnection and colocation data center operators, announced today that Florida-based Host.net is expanding its space in Telx's facility at 56 Marietta Street in Atlanta to bring new colocation, cloud computing, and storage services to businesses in greater Atlanta. The building, owned by Telx, is a 160,000-square-foot dedicated carrier-hotel as well as an interconnection and colocation facility that is home to the Southeast's largest concentration of telecommunication companies. Host.net has used the facility as a point of presence (PoP) since 2005. ... (more)

Social Media Phobia: Killing the Messenger

PR on Ulitzer I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectations. Some of my contacts within the client organization considered “blocking” this Twitterer – taking him off of their corporate Twitter feed so they would not see the critical postings. There are a lot of companies that, for one reason or another, choose this path of avoidance when it comes to social media. The mindset seems to be that if they don’t see the negativity about their company, then it’s not happening, or it’s not so damaging. Or perhaps that if the organization is not giving the Twitterer (or blogger, or Web site commenter, forum participant – really the c... (more)

Avoid Telecom Expense Management Nightmares

Veramark Technologies Journal Telecom expense management (TEM) can significantly reduce an organization’s telecom expense. But many companies are missing out on these savings for one of the following reasons. Leading TEM vendor Veramark Technologies offers 11 timely tips to ensure your organization isn't making any of these costly TEM mistakes. 1.  No TEM solution. This is the most egregious mistake of all. According to the Aberdeen Group, "Enterprises are forfeiting 12% to 18%" if they do not have a proactive approach to telecom cost management that leverages technology and process improvements. Further more, "Every dollar brought under management drives savings to the bottom line." Even a partial TEM solution can more than pay for itself in telecom savings. 2.  Manage telecom expenses through audits alone. The historical audit is an important tool for defining t... (more)

Social Media PR: Pitching Is Like Choosing A Wedding Gown

 I remember the first time I went to look for wedding gowns. As an excited, newly engaged young woman, I wanted to find the perfect dress – to suit the occasion, my personality … and yes, even my figure! Walking into the bridal store I realized the daunting task I had in front of me. But with some research, patience, and willingness of some kind store owners, I found the right dress for me. I think that pitching to the media is a bit like choosing a wedding dress: the possibilities to pitch to seem endless at first, but with careful research and a little guidance from both your client or organization AND the journalists you’re pitching, any PR person worth his or her salt should be able to craft a credible, cogent and convenient pitch that will help in developing both good relationships with writers and editors as well as great stories placed on behalf of clients. ... (more)

Leading Online TV Provider Expands Presence with Telx

Telx, one of the largest domestic interconnection and colocation data center operators, announced today that one of the leading Web-based video providers, Justin.tv, has expanded its presence in Telx's facility at 200 Paul Avenue in San Francisco. The expansion facilitates uninterrupted, enhanced quality, live video feeds from a greater community base than Justin.tv has enjoyed previously. Justin.tv is the largest online community for people to broadcast, watch, and interact with live video. With more than 41 million unique visitors per month and over 600,000 channels broadcasting live video, Justin.tv is the leading live video site on the Web, enabling users to create real-time connections with others around the world. "The Internet is the newest publishing house for content produced worldwide, and consumers expect a high-quality experience every time they interact... (more)

New Business Opportunities Abound

Telx, a leading provider of network-neutral colocation and interconnection services, is holding its 7th Annual Customer Business Exchange - or CBX - event on Thursday, June 25, 2009 from 9 a.m. until 4 p.m. at the Marriott Marquis in Times Square, New York City. The Telx CBX is one of the largest colocation and interconnection networking events held each year; its goal is to facilitate business relationships and deals that generate new interconnections among the global networks, enterprises, and technology companies that reside within any of Telx's 15 facilities. The 2008 CBX event touted c-level and other senior-level executive attendees that representing 458 companies in 21 countries around the world. CBX attendees are focused on creating new business opportunities that will extend networks, facilitate faster data transfers, add new services and grow businesses or... (more)

Telx Expands Downtown Chicago Presence at 350 East Cermak Road

Key Highlights: Expands Telx's premier Chicago facility by more than 15,000 square feet. Offers customers new opportunities to colocate in the most densely populated colocation and interconnection facility in the region. Allows more businesses to access the Telx Financial Xchange through the company's second facility expansion at 350 East Cermak Road.  NEW YORK (August 5, 2009) - Telx, one of the largest domestic colocation and interconnection data center operators, announced today that it has expanded its downtown Chicago colocation and interconnection capabilities by adding 15,000 additional gross square feet and 10,000 available sellable square feet in its facility at 350 East Cermak Street. The additional space, which was assigned to Telx by another tenant within the facility, provides additional space for financial services customers and other enterprise vertica... (more)

Cima Telecom Consolidates Miami-Area Data Centers Within Telx Facility

Normal 0 false false false EN-US X-NONE X-NONE Key Highlights:   Cima will consolidate its Miami-area data centers with Telx at 36 Northeast 2nd Street. Metro Ethernet ring available within Telx’s Miami facility offers connectivity to NAP of the Americas. Telx gains an additional provider of VoIP, WiFi/WiMAX, prepaid card and customized international call routing services within its Miami facility.   NEW YORK (September 22, 2009) – Telx, one of the largest domestic interconnection and colocation data center operators, announced today that Cima Telecom Group, the parent company for Auris technology, Cima Telecom and Anew Broadband®, a leading provider of alternative telecommunications products and services, has chosen to consolidate its data centers in Telx’s Miami facility at 36 Northeast 2nd Street. Cima Telecom offers voice-over IP (VoIP) and WiFi/WiMAX service... (more)