Veramark Technologies Journal
Telecom expense management (TEM) can significantly reduce an organization’s
telecom expense. But many companies are missing out on these savings for one
of the following reasons. Leading TEM vendor Veramark Technologies offers 11
timely tips to ensure your organization isn't making any of these costly TEM
1. No TEM solution. This is the most egregious mistake of all. According to
the Aberdeen Group, "Enterprises are forfeiting 12% to 18%" if they do not
have a proactive approach to telecom cost management that leverages
technology and process improvements. Further more, "Every dollar brought
under management drives savings to the bottom line." Even a partial TEM
solution can more than pay for itself in telecom savings.
2. Manage telecom expenses through audits alone. The historical audit is an
important tool for defining t... (more)
Telx, a leading provider of network-neutral colocation and interconnection
services, is holding its 7th Annual Customer Business Exchange - or CBX -
event on Thursday, June 25, 2009 from 9 a.m. until 4 p.m. at the Marriott
Marquis in Times Square, New York City. The Telx CBX is one of the largest
colocation and interconnection networking events held each year; its goal is
to facilitate business relationships and deals that generate new
interconnections among the global networks, enterprises, and technology
companies that reside within any of Telx's 15 facilities.
The 2008 CBX event touted c-level and other senior-level executive attendees
that representing 458 companies in 21 countries around the world. CBX
attendees are focused on creating new business opportunities that will extend
networks, facilitate faster data transfers, add new services and grow
businesses or... (more)
Declare your Independence...with TEM
While most of us are celebrate the 4th of July with picnics and fireworks,
there are some business performance wonks among us (you know you who are) who
will spend the holiday thinking about independence as it applies to their
enterprise, their finances, and their employees. They know that telecom
expense management (TEM) is a powerful weapon in the war for business
independence, because it frees up dollars and resources for other, more
How can TEM help you win the battle for business independence?
Reduce telecom costs. Every dollar you keep from the carriers frees up cash
you can spend or invest in other ways - or to enhance the bottom line.
Improve productivity. TEM solutions that include workflow automation
capabilities can help you operate more efficiently and reduce labor costs.
That can free up y... (more)
I remember the first time I went to look for wedding gowns. As an excited,
newly engaged young woman, I wanted to find the perfect dress – to suit the
occasion, my personality … and yes, even my figure! Walking into the bridal
store I realized the daunting task I had in front of me. But with some
research, patience, and willingness of some kind store owners, I found the
right dress for me.
I think that pitching to the media is a bit like choosing a wedding dress:
the possibilities to pitch to seem endless at first, but with careful
research and a little guidance from both your client or organization AND the
journalists you’re pitching, any PR person worth his or her salt should be
able to craft a credible, cogent and convenient pitch that will help in
developing both good relationships with writers and editors as well as great
stories placed on behalf of clients.
As professional marketers, we work with many different graphic designers
based on their individual strengths matched to the client project. Most of
our clients – as marketers themselves – are well aware of the “rules of
engagement” and have learned to rein in impulses that can lead to high
costs. But from time-to-time, however, we will work with a client
unaccustomed to the design process and invariably inexperience leads to
If you’re new to graphic design, here are some basic tips to help you get
the best design value for your money.
1. Finalize copy before handing it over to the design team.
Designers charge by the hour, so once they have your material, every tweak to
the copy costs money. You may need to edit copy to better suit the design
layout, but if you enter into the design phase with final revisions behind
you, you’ll save money... (more)
I grew up in a railroad family – but certainly not a conventional railroad
family. Our railroad is the Black River & Western Railroad, a short-line
tourist excursion line that runs between Ringoes and Flemington, NJ – and
on to Lambertville on rare occasions.
As a teenager, my summer and weekend job was tending the concession stands at
the station in Ringoes or selling tickets in Flemington and the experience
brought me into close contact with a not-so-rare breed of enthusiast: the
I learned to spot rail buffs by their unmistakable accoutrements. Buffs were
often typified by a phalanx of expensive cameras hanging from their necks. Or
in those days it might be the reel-to-reel tape recorder ingeniously strapped
to their chests – not unlike a Snuggli baby – ready to capture the
chugging of a locomotive. Or perhaps it would be the Samsonite briefcase full
As marketing and public relations counselors, we have the opportunity to get
close to client representatives and sometimes one of our most valuable
services is to let them vent about their frustrations with the job, sometimes
the spouse or even the country.
We’d like to extend this service to the blogosphere by letting you vent
about your pet peeves. You’re sure to get a sympathetic ear from us – and
scads of others who share your angst. To help you get revved up, I’ve
included a few of my own all too common annoyances.
Bookworm – and I do mean worm. You’re in a bookstore avidly perusing the
titles when you reach the shelf where someone has picked up a volume and
turned the shelf itself into a personal recliner. Engrossed in his reading,
he makes no attempt to move, obscuring your view of authors M-P and totally
oblivious to your sweeping detour around his person. ... (more)
PR on Ulitzer
I have a client with a “twitic.” A customer who, on Twitter, will
criticize and say absolutely vulgar things about the company and his dealings
with it. A customer that refuses to consider limitations of contracts and
instead resorts to blameshifting and voicing of unrealistic expectations.
Some of my contacts within the client organization considered “blocking”
this Twitterer – taking him off of their corporate Twitter feed so they
would not see the critical postings.
There are a lot of companies that, for one reason or another, choose this
path of avoidance when it comes to social media. The mindset seems to be that
if they don’t see the negativity about their company, then it’s not
happening, or it’s not so damaging. Or perhaps that if the organization is
not giving the Twitterer (or blogger, or Web site commenter, forum
participant – really the c... (more)
Telx, one of the largest domestic interconnection and colocation data center
operators, announced today that one of the leading Web-based video providers,
Justin.tv, has expanded its presence in Telx's facility at 200 Paul Avenue in
San Francisco. The expansion facilitates uninterrupted, enhanced quality,
live video feeds from a greater community base than Justin.tv has enjoyed
Justin.tv is the largest online community for people to broadcast, watch, and
interact with live video. With more than 41 million unique visitors per month
and over 600,000 channels broadcasting live video, Justin.tv is the leading
live video site on the Web, enabling users to create real-time connections
with others around the world.
"The Internet is the newest publishing house for content produced worldwide,
and consumers expect a high-quality experience every time they interact... (more)
Expands Telx's premier Chicago facility by more than 15,000 square feet.
Offers customers new opportunities to colocate in the most densely populated
colocation and interconnection facility in the region. Allows more businesses
to access the Telx Financial Xchange through the company's second facility
expansion at 350 East Cermak Road.
NEW YORK (August 5, 2009) - Telx, one of the largest domestic colocation and
interconnection data center operators, announced today that it has expanded
its downtown Chicago colocation and interconnection capabilities by adding
15,000 additional gross square feet and 10,000 available sellable square feet
in its facility at 350 East Cermak Street. The additional space, which was
assigned to Telx by another tenant within the facility, provides additional
space for financial services customers and other enterprise vertica... (more)
Host.net expands its footprint in Telx's 56 Marietta Street facility with new
services. Telx gains a new managed services provider for its Atlanta-based
customers. Host.net adds colocation and cloud computing/storage offerings for
greater Atlanta market.
Telx, one of the largest and fastest-growing interconnection and colocation
data center operators, announced today that Florida-based Host.net is
expanding its space in Telx's facility at 56 Marietta Street in Atlanta to
bring new colocation, cloud computing, and storage services to businesses in
greater Atlanta. The building, owned by Telx, is a 160,000-square-foot
dedicated carrier-hotel as well as an interconnection and colocation facility
that is home to the Southeast's largest concentration of telecommunication
companies. Host.net has used the facility as a point of presence (PoP) since